CHINA EFFIE CONFERENCE

28th AUGUST 2007, SHANGHAI

Conference Goal

The goal of EFFIE Marketing Effectiveness Conference is to present and analyze the case studies of award-winning effective marketing campaigns from Europe, Asia and China

Conference Focus

Marketing Effectiveness is increasingly important in all countries around the Globe – as the marketing budgets increase, the owners and managers of companies want to make sure that marketing money is spent efficiently. Marketing is not about making funny TV commercials or beautiful photo shots – there must be Return on Investment on every marketing Dollar or Yuan.

EFFIE Conference is unique conference format about Marketing Effectiveness. Effie conferences are currently held in 9 countries in Europe.

EFFIE Awards is the leading and most prestigious marketing competition in the World that evaluates the efficiency of marketing campaigns. Currently EFFIE Awards is held in 32 countries in the World – from China to France, from Singapore to USA.

What You will learn during the conference

• How to make advertising campaigns both creatively excellent and effective?

• What are the secrets of successful marketing communications? How to implement the lessons from salespeople into marketing campaigns?

• What have been the most successful marketing campaigns in Europe? What can Chinese marketing people learn from them?

• What have been the most successful marketing campaigns in Asia? What can Chinese marketing people learn from them?

• What were the most effective marketing campaigns in China in 2006 (China Effie Gold winners). What made them successful?

• The campaigns of following brands will be analyzed during the conference: Coca- Cola, Motorola, DHL, Mercedes- Benz, Brand´s, DBS Bank, Nestea, Volkswagen, Kelloggs, Apple, Dove and many others.

Who will you meet?

The conference attracts Marketing Managers, Brand Managers and Marketing Specialists from different industries, including retail, finance, telecom, FMCG, automotive, etc. Also managing directors and account executives from advertising and media agencies, as well as Managing Directors and Advertising Managers from media companies.

View program

If you think that visibility at the event will benefit your company, please do not hesitate to contact us for details of sponsorship and exhibition opportunities:

Hando Sinisalu
Managing Partner
Best-marketing.com
hando@best-marketing.com